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1
Drug Reps Soften Their Sales Pitches (change in selling tactics) Wall Street Journal
Posted:
January 11, 2012
2
How to Set Up Sales Territories (managing the sales force) Inc. Magazine
Posted:
September 8, 2011
3
How to Spice Up Your Sales Meeting (keeping salespeople interested) Inc. Magazine
Posted:
June 17, 2011
4
New Tools for Sales Training (apps and other technologies for training) Inc. Magazine
Posted:
June 1, 2011
5
What to Do When a Sales Representative Misses Quota (issues in managing the sales force) Inc. Magazine
Posted:
May 17, 2011
6
The Highest Paying Retail Sales Jobs (payment for top talent) Forbes
Posted:
March 17, 2011
7
How to Work With Independent Sales Reps (understanding sales roles) Inc. Magazine
Posted:
September 17, 2010
8
Is Sales Right for You? ABC News
Posted:
September 1, 2009
[video]
9
A Sales Force Built Around Cold Calling (one firm's selling philosophy) Inc. Magazine
Posted:
September 1, 2009
10
Word-of-Mouth Spend Hits $1.5 Bil. (stats on growing method of promotion) BrandWeek
Posted:
August 4, 2009
[research report]
11
Whose 5 Stars? Online User Reviews Get Scrutiny (more on the practice of AstroTurf marketing) USA Today
Posted:
July 30, 2009
12
When Consumers Help, Ads Are Free (buzz marketing reaction to marketing stunt) New York Times
Posted:
June 28, 2009
13
Why Brands Love Mommy Bloggers (brands sponsor influential bloggers) Sales and Marketing Management
Posted:
April 1, 2009
14
The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing Knowledge @ Wharton
Posted:
March 7, 2009
15
Word of Mouth Fills German Brewer's Steins (relying only on word-of-mouth promotion) New York Times
Posted:
September 20, 2008
16
Old Masters, New Buzz ( musemum spreads the word with street teams) The Boston Globe
Posted:
June 20, 2008
17
Status Stories (creating conversation-starter brands) Trendwatching
Posted:
April 4, 2008
18
The Marketing of Cloverfield Has Been as Mysterious as the Movie Itself (use of viral marketing strategy prior to movie launch) The Boston Globe
Posted:
January 11, 2008
19
What's the Word (primer on word-of-mouth advertising) MillwardBrown
Posted:
January 11, 2008
20
Companies Use Fun and Games to Find Serious Business (viral gaming for b-to-b marketers) B to B Magazine
Posted:
December 14, 2007
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