What is Marketing

Listed below are Internet stories and news items associated with the Marketing Basics topic area.

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1 Kodak Failed By Asking The Wrong Marketing Question (how company lost focus) Forbes Posted: January 24, 2012
2 Snuggie Inspires More Inventors to Find Next Sensation (lessons from infomercial success) CNN Money Posted: November 3, 2011
3 A Brand That Takes a Stand (examples of cause marketing) New York Times Posted: October 29, 2011
4 Under Armour Gets Serious (history of leading marketer) Fortune Posted: October 26, 2011
5 How Alignment Helped Sales Win (getting marketing and sales departments to work together) Forbes Posted: August 17, 2011
6 The Art of Selling a Yucky Product (marketing a challenging product idea) Wall Street Journal Posted: May 16, 2011
7 10 Marketing Trends Popping Up in 2011 (upcoming marketing tactics) USA Today Posted: January 26, 2011
8 How to Sell Your Product in Canada (consideration when targeting Canadian customers) Inc. Magazine Posted: January 20, 2011
9 Why Cause Marketing Can Actually Backfire (carrying out an effective campaign) Forbes Posted: January 13, 2011
10 How to Encourage Your Customers to Do Good (getting customers to support causes) Inc. Magazine Posted: January 5, 2011
11 11 Crucial Trends For 2011 (marketing predictions) Trendwatching Posted: December 2, 2010
12 Public Relations in China: Dirty Tricks, Scandals (unethical PR practices) MSNBC Posted: October 26, 2010
13 Fast-Food Chains in Asia Cater Menus to Customers (giving customers what they want) USA Today Posted: September 7, 2010
14 How to Find Your First Customer (advice for start-ups) Inc. Magazine Posted: July 29, 2010
15 Mobile Pay Changes the Way We Do Biz (trend in consumer payment methods) Marketplace Posted: July 10, 2010 [audio]
16 How the Internet Has Transformed B-to-B Media (review of B-to-B over last 10 years) B-to-B Magazine Posted: June 27, 2010
17 How to Improve Your Company's Customer Service Inc. Magazine Posted: March 20, 2010
18 How to Hire a Marketing Director Inc. Magazine Posted: February 26, 2010
19 How to Write a Code of Ethics for Business (components of a corporate ethics statement) Inc. Magazine Posted: February 26, 2010
20 The Ten Commandments for the Modern Marketer (what to look for in 2010) Prophet Posted: October 24, 2009
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