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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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1 The Ten Commandments for the Modern Marketer (what to look for in 2010) Prophet Posted: October 24, 2009
2 Packaging for a Good Cause (cause marketing through package design) Brand Packaging Posted: August 19, 2009
3 What's in a New Logo? (examples of companies who changed their logo) Fortune Posted: August 17, 2009
4 Dentists Step Up Marketing as Patients Skip Their Visits (tough times lead dentists to promote) Wall Street Journal Posted: August 11, 2009
5 The Secret Design History of 12 Famous Brands (history behind the logo and designs) FastCompany Posted: July 31, 2009 [slide]
6 The New Starbucks: A Subtler Brand (company tests new marketing ideas) ABC News Posted: July 27, 2009 [video]
7 How New Is "New"? How Improved Is "Improved"? (group that monitors honesty of ads) Slate Posted: July 22, 2009
8 30 Memorable Marketing Campaigns (list of historical marketing promotions) Inc. Magazine Posted: July 15, 2009
9 Industry Tightens Its Standards for Tracking Web Surfers (act before possible government action) New York Times Posted: July 13, 2009
10 Crowdsourcing: What It Means for Innovation (pros and cons of using outsiders to help create new marketing ideas) BusinessWeek Posted: June 22, 2009
11 Foreverism (suggests a consumer trend for things never done) Trendwatching Posted: June 13, 2009
12 Levi’s Adopts a Tie-In With a Gay Marriage Symbol (using retail display to convey a message) New York Times Posted: May 28, 2009
13 Cause Marketing Meets Social Media (using social networks to spread word of company giving) Brandweek Posted: May 23, 2009
14 Pressure is on 'The Simpsons' to Capitalize on Merchandise (moving to profit from popular TV show) USA Today Posted: May 16, 2009
15 What Is Marketing Automation and Why Should You Care? (understanding a widely used concept) ECommerce Times Posted: May 14, 2009
16 Under Pressure, Craigslist to Remove ‘Erotic’ Ads (external pressure to change product offering) New York Times Posted: May 14, 2009
17 Rules of Engagement (the concept of customer engagement) MillwardBrown Posted: May 9, 2009
18 Marketers Lend Voices to Show Support for the Disabled New York Times Posted: April 1, 2009
19 The Evolution of Barbie (historical perspective) Marketplace Posted: March 12, 2009 [audio]
20 WOMMA Announces Changes to the Ethics Code (word-of-mouth marketing trade group looks for members to be more open in their efforts) Sales and Marketing Management Posted: March 9, 2009
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