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1
Kodak Failed By Asking The Wrong Marketing Question (how company lost focus) Forbes
Posted:
January 24, 2012
2
Snuggie Inspires More Inventors to Find Next Sensation (lessons from infomercial success) CNN Money
Posted:
November 3, 2011
3
A Brand That Takes a Stand (examples of cause marketing) New York Times
Posted:
October 29, 2011
4
Under Armour Gets Serious (history of leading marketer) Fortune
Posted:
October 26, 2011
5
How Alignment Helped Sales Win (getting marketing and sales departments to work together) Forbes
Posted:
August 17, 2011
6
The Art of Selling a Yucky Product (marketing a challenging product idea) Wall Street Journal
Posted:
May 16, 2011
7
10 Marketing Trends Popping Up in 2011 (upcoming marketing tactics) USA Today
Posted:
January 26, 2011
8
How to Sell Your Product in Canada (consideration when targeting Canadian customers) Inc. Magazine
Posted:
January 20, 2011
9
Why Cause Marketing Can Actually Backfire (carrying out an effective campaign) Forbes
Posted:
January 13, 2011
10
How to Encourage Your Customers to Do Good (getting customers to support causes) Inc. Magazine
Posted:
January 5, 2011
11
11 Crucial Trends For 2011 (marketing predictions) Trendwatching
Posted:
December 2, 2010
12
Public Relations in China: Dirty Tricks, Scandals (unethical PR practices) MSNBC
Posted:
October 26, 2010
13
Fast-Food Chains in Asia Cater Menus to Customers (giving customers what they want) USA Today
Posted:
September 7, 2010
14
How to Find Your First Customer (advice for start-ups) Inc. Magazine
Posted:
July 29, 2010
15
Mobile Pay Changes the Way We Do Biz (trend in consumer payment methods) Marketplace
Posted:
July 10, 2010
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16
How the Internet Has Transformed B-to-B Media (review of B-to-B over last 10 years) B-to-B Magazine
Posted:
June 27, 2010
17
How to Improve Your Company's Customer Service Inc. Magazine
Posted:
March 20, 2010
18
How to Hire a Marketing Director Inc. Magazine
Posted:
February 26, 2010
19
How to Write a Code of Ethics for Business (components of a corporate ethics statement) Inc. Magazine
Posted:
February 26, 2010
20
The Ten Commandments for the Modern Marketer (what to look for in 2010) Prophet
Posted:
October 24, 2009
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