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KnowThis.com offers a detailed list of marketing terms that includes definitions and links to more detail found within our Principles of Marketing Tutorials. For most terms to learn more click on the For More See link.
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New Business Development
A sub-category of the order getter sales classification in which salespeople locate and sell to new customers then once a sale is made pass this customers on to others in their organization who handle account maintenance.
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New Task Purchase
A type of business purchase decision faced by buyers considering an important purchase but one the buyer has never or rarely made before and, consequently, will devote considerable time evaluating alternatives
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Niche Marketing (also Concentrated Marketing)
A target marketing strategy that uses a single marketing strategy to appeal to one or more small sub-segments within a larger market segment.
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Non-Store Retailers
Retailers selling to customers through means other than a physical outlet including online, direct marketing and vending.
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Terms & Definitions NEW! 