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KnowThis.com offers a detailed list of marketing terms that includes definitions and links to more detail found within our Principles of Marketing Tutorials. For most terms to learn more click on the For More See link.
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Qualified Sales Lead
Sales leads that have been evaluated and are determined to meet the requirements to be a sales prospect.
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Qualitative Data Collection
Research approach, often dubbed "touchy-feely" research, that requires researchers to interpret the information gathered, most often without the benefit of statistical support.
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Quantitative Data Collection
Research approach that is at the heart of scientific research where numbers are used to measure or evaluate variables being studied and enabling the use of statistical analysis to offer potentially more supportable conclusions.
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Quantity Discounts
A form of standard price adjustment offering buyers an incentive of lower per-unit pricing when more products are purchased.
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Terms & Definitions NEW! 