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International Market Research and Statistics

For many marketers selling products and services in their own country is easy when compared to the efforts needed to gain sales in other countries. One reason for this has to do with the lack of knowledge and understanding of international markets. In this topic area find global market research resources that can help provide information needed to improve the chances of success in international marketing.

Weblinks Collection

  • CorporateInformation *While this site is basically a directory of directories for finding mostly company financial information its real strength is in its international reach. Does require registration (free) to access.
  • EuroPages - European Business Directory *Searchable directory of over 500,000 European businesses.
  • Everything International *Informative site with information and links to country and regional statistics, international product classifications, professional associations and more.
  • Export.gov - Market Research *This US Government trade portal contains a list of links to country information including market studies, extensive product and industry reports, trade agreement information and many other resources.
  • Federation of International Trade Associations *Information on over 450 international trade associations, however, search of directory appears to be somewhat limited with full access being restricted to association members.
  • OffStats *Collection of links to statistical information from around the world. Can be searched by country, region and topic or industry.
  • PIERS *Subscription service which provides statistics on global cargo movement.
  • Strategis *Canadian site that has many strong resources related to international trade including several good facts and statistics pages covering many industries. Also available is an outstanding feature called Trade Data Online that allows users to build country specific market reports and graphs showing imports and exports for Canada and the U.S. that can be examined by product category. Curiously, while the service is free on this site the same information from STAT-USA (see above) requires a fee.
  • Thomas Global Register *Searchable listing of over 600,000 suppliers in 11,000 product categories.
  • U.S. Bureau of Labor Statistics - Statistics Links *Contains links to a number of International government agencies that provide country statistics.
  • US Government Site - STAT-USA *U.S. Department of Commerce site offers many country and trade reports (some free, others require payment). The major sources of information here are: GLOBUS, Global Business Opportunities and NTDB, National Trade Data Bank which contains information on international trade data and export promotion information including in-depth country reports.
  • World Chambers Network *Consortium of over 4,600 international Chambers of Commerce. Site includes a searchable directory of members, trade resources and other services.

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