Internet Marketing Strategies and Ideas

Weblinks Collection

• B-toB Magazine Interactive Marketing Guide *Yearly report (in PDF format) aimed at B-to-B marketers that contains research and list of vendors and service providers in the areas of email marketing, ad networks, search and more.
• ClickZ *Leading provider of information, Wweb statistics and articles for online advertising and marketing including articles on Internet advertising basics, email advertising, media buying and more. Also provides coverage of video, rich and streaming media and provides yearly Online Marketing Excellence Awards.
• IT Papers *The site offers a large collection of white papers mostly drawn from Web sites of technology firms. Though most of what is found here are technical papers, there are some nuggets to be found that can assist with Internet marketing strategy.
• Marketing Experiments *A well-regarded site that offers FREE access to extensively researched studies on the effectiveness of various Internet marketing and advertising techniques. They also offer a useful monthly newsletter that summarizes results of these studies.
• Usability Professionals' Association *Anyone involved in product design may find good information here regarding creating products that fit the needs and wants of consumers. This professional association site has good coverage of the usability concept, links to guidelines and methods, and conference information. The information is relevant to tangle product manufacturers as well as online marketers.
• WebmasterWorld *While the site's name may suggest that this is a techie site, in reality, this group discussion site has more to do with Internet marketing. In particular, the sub-categories of Search Engine World and Marketing World are great places to get tips and to learn how others are being successful marketing on the web.