Marketing Management and Marketing Strategy

Marketing managers face many challenges not the least of which is figuring out what is necessary to maintain a competitive advantage. In this section KnowThis offers resources for the marketing manager with special focus on tools to help with planning and strategy formulation. Also, if you have an interest in starting a small business then the information available in this area may be quite helpful. Time spent investigating the resources available here could save lots of time and money in the future. Finally, one of our most popular topics, The Marketing Plan, is found in this topic area.

Area Coverage:

• learn about the key factors for developing an effective marketing strategy
• find out how to write an effective marketing plan including KnowThis.com's own detailed tutorial
• see how to manage product decisions with information on product design, branding, brand names and packaging
• learn about other key marketing decisions including distribution and pricing
• find advice for starting a business including links to many free resources to help you get started
• starting a business is just the beginning, check out the resources for helping you grow your small business