Marketing Management

Write a Marketing Plan, Sample Marketing

One of the most popular sections in all of KnowThis.com is the topic area dealing with the marketing plan. Over the years KnowThis.com has provided planners with many resources including one of the Internet's leading marketing plan resources - our highly detailed KnowThis.com Marketing Plan Tutorial.

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Entrepreneur.com *Offers several articles with advice for creating plans.
HowStuffWorks Tutorial *If you are looking for another site offering a plan tutorial try this one. While not as in-depth as the one offered on KnowThis.com, it does provide good basic coverage.
Sample Marketing Plans *While the company offering this site is primarily in the business of selling its planning software they do offer several marketing plan examples that may prove useful.
Sample Software Plan *PDF file from a marketing textbook publisher site, shows a simple plan for a small software company. While a good guide for learning about plans, it is very basic and does not include much financial information.

Marketing Stories for Topic Area

Marketing Budgets in Flux (lower budgets leads to more selective spending) B-to-B Magazine
Making the Cut (budgeting during a recession) Nielsen Insights
Now's Not the Time to Trim Marketing Budgets (decisions in tough economic times) Reuters
The Influencers (trends and people affecting planning) Entrepreneur Magazine
Make a New Plan, Stan (importance of a plan for e-retailers) Internet Retailer

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Marketing Management

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Write a Marketing Plan, Sample Marketing

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Marketing Stories for Topic Area

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