Market Research Design, Methods and Analysis

Weblinks Collection

• Audience Dialogue - Research Methods *While this commercial site is involved with promoting their services, they do offer a valuable section explaining their research methods which includes a nice description of many basic market research techniques.
• Conjoint Analysis *Software provider Sawtooth provides a number of technical papers (from basic to highly advanced) that primarily discuss conjoint analysis. Additionally, there is limited coverage of other research methods such as perceptual mapping. Marketing research teachers may also find teaching materials here including slides and exercises covering conjoint analysis.
• Forecasting Principles *Site by Wharton professor Scott Armstrong has several resources including an extensive summary article on forecasting, information on how to select a forecasting method and other tools.
• Research Methods Knowledge Base *While this site is a slightly scaled-down version of a printed textbook the material is still quite strong and should serve as a very good primer on how to conduct business and social research.
• Research on Research *Extensive collection of free (but must register) articles from Synovate, a market research firm. Written by researchers these articles deal with a wide range of market research methodologies and analysis issues including questionnaire design, sampling and an abundant collection of statistical analysis articles.
• Researcher's Toolkit - dss Research *This marketing research company has put together several resources of interest to researchers included a number of technical white papers on various research topics including basic and advanced research techniques and for those doing more scientific research, very nice tools for calculating Statistical Power and Sample Size Estimates.