Direct Marketing Basics, Terms and Concepts

Weblinks Collection

• Direct Marketing Guide *This guide offers a good starting point for anyone new to direct marketing and especially direct mail. Presented as a series of over 60 statements.
• Direct Marketing News *Website from the publishers of Direct Marketing Magazine contains industry news in multiple categories such as catalogs, circulation marketing, infomercials, and many more.
• US Postal Service *Has several features that are of interest to direct mailers including:
  • Business Mail 101 *Offers a tutorial, basics instructions and glossary on how to do effective direct mail.
  • Zip Code Lookup *Enter the city, state, company name and the appropriate zip codes are displayed.