Retailing and Consumer

This section provides coverage of issues related to various consumer activities with special emphasis on consumer purchasing. Here visitors will find links to useful sites that address one of the largest of all marketing activities (at least in terms of revenue): retailing. Information is provided for both brick-and-mortar retailing as well as Internet retailing. Also, an important mission of KnowThis is to serve as a one-stop location for anyone in need of marketing-related information. While this site is mainly for anyone engaged in marketing activities in a business sense, KnowThis also realizes that non-marketers can benefit from what we have to offer. With this in mind, resources for consumers who are often the target of marketers' actions. We believe a well informed consumer can only serve to improve the relationship between companies and their customers.

Area Coverage:

• sites offering in-depth discussion of retailing including access to research reports and articles
• tips for being a more effective shopper including explanations of new technologies that can help the online shopping process
• links to special promotions that may save shoppers money
• information on shoppers' rights and legal protections