Consumer Behavior

Weblinks Collection

• ChangingMinds *This site's principle focus is on the concept of persuasion and how persuasive techniques can be used in both beneficial and harmful ways. For marketers the most important contribution is the coverage this site provides for: 1) understanding how people communicate, with coverage of the communication process, the effect of words, and the importance of colors; and 2) understanding personal selling, with coverage of handling objections, negotiation and closing the sale.
• Consumer Psychologist *Well developed site that includes materials covering basic marketing principles with particular emphasis on consumer behavior.
• Decision Analyst White Papers *This marketing research company site offers several well-done white papers covering an array of market research topics including: advertising research, new product development, online and qualitative research, and consumer behavior
• Food and Brand Lab - Cornell University *University research site that offers a number of interesting articles related to food marketing including issue related to consumer behavior, packaging and branding.
• People Like Us *This website supplements a PBS series that examines social class in America and for marketers provides useful information for learning what influences behavior. While full-length programming is not available there is a lot here including video clips, games for identifying social class, teachers guides and a much more.