Managing the Advertising Campaign

Mobile Device Advertising

Handheld devices, such as cellphones, personal digital assistants (PDAs) and other wireless devices, make up the growing mobile device market.  Such devices allow customers to stay informed, gather information and communicate with others without being tied to a physical location.  While the mobile device market is only beginning to become a viable advertising medium, it may soon offer significant opportunity for marketers to reach customers at anytime and anyplace. 

Also, with geographic positioning features included in newer mobile devices, the medium has the potential to provide marketers with the ability to target customers based on their geographic location.  Currently, the most popular advertising delivery method to mobile devices is through plain text messaging, however, over the next few years multimedia advertisements are expected to become the dominant message format.