Managing the Advertising Campaign

Type of Media Outlets

While just a few years ago marketers needed to be aware of only a few media outlets, today’s marketers must be well-versed in a wide range of media options.  The reason for the growing number of media outlets lies with advances in communication technology, in particular, the Internet.  As we discussed in the Advertising Trends section in the Advertising Tutorial, the number of media outlets will continue to grow as new technologies emerge.

Next we provide an overview of 10 leading media outlets:

1. Television
2. Radio
3. Print Publications
4. Internet
5. Direct Mail
6. Signage
7. Product Placement
8. Mobile Devices
9. Sponsorships
10. Others