Planning for Market Research

Step 7: Communicate Results

The final stage in the marketing research process is to report the findings.  For marketers doing small-scale research for their own purposes, communication may be quite informal.  The marketer may simply draw conclusions from what he or she gleans from the data analysis. 

For more serious marketing research projects, those conducting the research will prepare a written report outlining what was researched and offer results.  Additionally, an oral presentation may be required in which the research is explained within a slide presentation.