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Page 6 of 12 Key Product DecisionsThe actual product is designed to provide the core benefits sought by the target market. The marketer offers these benefits through a combination of factors that make up the actual product. Below we discuss in detail four key factors that together help shape the actual product. These factors include: - Consumable Product Features
- Branding
- Packaging
- Labeling
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Learn more about product development, branding, packagaging and other product management issues in our Marketing Management category.
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Principles of Marketing Main 
