Public Relations

Sponsorships

Companies and brands use sponsorships to help build goodwill and brand recognition by associating with an event or group.  Marketers can examine sponsorship opportunities to find those that reach target groups, fit within a specified budget and provide sponsorship benefits that suit the marketer’s objectives.  There are numerous local, regional, national and international sponsorship opportunities ranging from a local art center or theatre to the Olympics.  Most organizations seeking company sponsors provide information on the variety of sponsorship levels which include data on event audience, exposure opportunities, which can include signage, T-shirts, public announcements and numerous other opportunities, receptions and much more.  Marketers can use this information to help match sponsorship opportunities with the company’s objectives.

Employee Communications

For many companies communicating regularly with employees is important in keeping employees informed of corporate programs, sales incentives, personnel issues, as well as keeping them updated on new products and programs.  Companies use a variety of means to communicate with employees, including Intranet, email, online and print newsletters.  In larger firms an in-house PR department often works in conjunction with the Human Resources Department to develop employee communications.