Fundamentals of Search Engine Marketing

For millions of people around the world, search engines have become the central doorway to all the Internet has to offer.  In this role search engines have become extremely influential and powerful in their ability to funnel traffic to websites.  However, many marketers remain unenlightened with regard to the power search engines possess in generating qualified customer traffic.  In this regularly updated, highly detailed tutorial on the Fundamentals of Search Engine Marketing we examine the key website design and strategy factors that can help a marketer improve the results they get from search engines.

To access the topics within the tutorial click on the links below:

Part I - Page Issues
1. -  Page Title
2. -  Page Content
3. -  How to Find Keywords

Part II - Site Access Issues
4. -  Site Navigation
5. -  Accessible URLs

(More coming soon!)