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Fundamentals of Search Engine Marketing |
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Page 1 of 5 As we saw in our discussion of Site Navigation, it is vital that web marketers create a site structure that easily allows search engines to negotiate through the site in order to locate content. This means creating an internal linking structure that enables search engines to locate all important pages.  As we’ve discussed, search engines seek out links, found both internally (within the site) and externally (found through another site), that are then followed (i.e., crawled by search engine robot software) in order to index a website (i.e., gather information). Yet by itself a link is not enough to open the door and let a search engine do its thing. Marketers must understand that the URL (i.e., web address) contained in the link can pose problems to search engine indexing activity.
In this part of our Fundamentals of Search Engine Marketing tutorial we explore four important considerations for ensuring the URL contained in a link is accessible to search engine robots. These considerations include: - Search Engine Friendly URLs
- URL Naming
- Session Identifiers
- Password Protected Content
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5. Accessible URLs 