How to Find Keywords

In the first two sections of Fundamentals of Search Engine Marketing, we stressed that using keywords within a webpage title, page headings and page content are important for gaining traffic referrals through search engines.  Yet for many marketers unfamiliar with building strong content-rich websites the obvious question arises: How do I know which are the right keywords?  In this part of our on-going tutorial we address this question and offer several suggestions for finding the right keywords. 

We stress that our goal is not to suggest tricks to attract search engines to a website but to offer sound, basic advice that makes a site more open to search engine evaluation. 

We break down the ways of finding keywords into seven categories:

1. Generally Accepted Word Usage
2. Keyword Suggestion Tools – Search Engines
3. Free Web Tools 
4. For-Fee Services
5. Search Engine Cluster Suggestions
6. Search Referrals and Internal Search Logs
7. Trend Monitoring