|
Categories |
| Main |
| Contains over 140 Topic Areas |
| Basics, History |
| Careers, Jobs |
| Education, Training |
| Global Marketing |
| Groups, Meetings, Shows |
| Internet Marketing |
| Legal, Social, Ethics |
| Managing Customers, Target |
| Market Research, Find Info. |
| Marketing Management |
| Media, Publications |
| Promotion, Advertising |
| Retailing, Consumer |
| Selling, Sales Management |
|
| Special Sections |
| Terms & Definitions NEW! |
| Principles of Mktg. Tutorials |
| Stories For the Week |
| Marketing Stories Archive |
| Search Best Marketing Sites |
|
|
|
|
Fundamentals of Search Engine Marketing |
|
Page 1 of 6 In this part of our on-going series on the Fundamentals of Search Engine Marketing we cover text content, page heading, and keyword usage and see why these are important when developing a website that is receptive to search engine indexing.
 As we saw in the first article in our Fundamentals of Search Engine Marketing series, page title is the most important characteristic search engines assess in order to determine whether a web page is relevant to a user’s keyword search. However, page title is only one of many, many characteristics search engines utilize within their processing algorithm to determine sites that are most relevant to a search query.
In this part of our series we continue to look at basic website design criteria by examining three additional page characteristics that may make a web page more acceptable to search engine activity. Our focus in this part of the series is on the issues related to the content that appears within a site.
|
|
|
2. Page Content 