Page Content for SEM

Best Approach for Using Keywords

So with all this what is the best approach?  First of all, caution should be exercised in reading too much into these factors since their actual effect is often only an “educated guess” of supposed search engine marketing experts.  This is due to the highly secretive nature of search engine indexing and their understandable reluctance to disclose the workings of the ranking algorithms.  For example, while many search engine marketing experts agree that high keyword Density is a potential problem, no one knows for sure what this level is and the search engines are providing little guidance on the issue.

Also, not much of what is discussed matters if few sites actually use a particular keyword.  For instance, a branded name may only appear on the company website in which case if this is entered into a search engine it may only produce results from the company’s site no matter what kind of search engine optimization takes place.

But for any website operator looking to be recognized by search engines the best advice is to: 1)  write content that is first and foremost of interest to your site visitors, and 2) make sure to strategically include keywords that are directly related to the content and have a high likelihood of being entered as search terms.  But when it comes to using keywords the best rule-of-thumb is to error on the side of caution.  Usage should not overwhelm the reader because if it does it is almost guaranteed to raise a red flag with search engines.