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Fundamentals of Search Engine Marketing |
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Page 5 of 6
Phrasing: Title Reflects Page Content but Ease Up on Grammar RulesAs we already discussed the page title should give search engines and, of course, site visitors a good idea of the content of the page and be built with a strong leaning toward the most likely search keywords. (We will see in a later article that the keywords should also appear in the content of the webpage.) With a limited number of characters available to describe the page, grammar and sentence structure are much less important when it comes to the page title compared to its importance within the content of the page. Writing page titles with such grammar-correct words as “the”, “and”, “is” etc., may take up valuable character space that could be filled with more valuable keywords. In addition using separator such as a dash “ - “ may also be a space waster since it really is taking up three character spaces with blank spaces required on either side, compared to a comma “, “ which takes up only two spaces. However, with all this said I still argue that titles should “read right” and not be just a collection of keywords.
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1. Page Title 