Page Title for SEM

Individuality: Different Name for Each Page

Many sites fail to recognize that search engines do not always direct customers through a website’s front door (i.e., main page).  Instead visitors may enter the site through a page the search engine believes is the best match for someone’s keyword search.  Consequently, nearly all pages of a website should be considered its own unique place on the web.  This mean basic webpage design characteristics, including what we discussed regarding page title, should apply to every important page on the site.