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Main > Tutorials > Advertising >

Marketing Resources and Links for Tutorial

Listed below are Internet resources associated with the topics found in this tutorial.
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1 Ad Council
Non-profit organization whose mission is to use "the power of advertising to stimulate action against the problems confronting Americans." Numerous Public Service Announcements (PSAs) messages have included Smokey the Bear, Crash Dummies Vince and Larry, and McGruff the Crime Dog.
2 Adland
While on the surface this sites seems like a blog that covers the ad industry, it actually contains many other good features with the best being the access it provides (for a fee) to television commercial.
3 Adrants
Well maintained advertising blog focusing on ad industry news.
4 Advertising - Lowe Foundation
Several good, detailed articles discussing all areas of creating and managing advertising. Also, on this site, but for some reason not part of the advertising area, find a nice article on How To Establish a Promotional Mix.
5 Advertising Age
This website of a leading industry magazine offers a daily updated news section, however, access to almost all news requires registration (free).
6 Advertising Age Datacenter
Offers reports and rankings of leading international advertising agencies, top media companies and top magazines. Some areas may require registration (free) to access.
7 Advertising Education Foundation
Non-profit organization designed to help explain how advertising works. Message is primarily aimed at the college student.
8 Advertising Standards Authority (UK)
"The ASA was set up in 1962 to make sure that non-broadcast advertisements appearing in the UK are legal, decent, honest and truthful."
9 Advertising World - University of Texas
Excellent resource for all areas of advertising. Especially interesting is the Advertising Quotes section, which contains numerous advertising related comments made over the years. Quotes may be useful for those preparing a report or presentation.
10 Advertising Your Business
Bank of America site that has a good multimedia presentation (plug-in needed) touching on the basics of advertising including coverage of various forms of advertising, budgeting, placement options and more.
11 Glossary of Marketing Communication Terms
Searchable listing of advertising and marketing communications terms.
12 MarketingVOX
Good daily Internet advertising news site that posts frequent updates generally in the form of comments and link to news posted on other online new organizations.
13 MediaPost Publications
This well-rounded media portal provides an excellent daily news reporting service covering traditional media as well as online media. But access does require registration (free).
14 The Advertising Show
Weekly online interview and news show sponsored by AdvertisingAge Magazine. Covers mostly advertising but also offers insight into other marketing topics. While the audio feed is live on Saturdays, previous programs can be listened to at anytime.
15 US Gov't - Federal Trade Commission
The US Federal Trade Commission offers a large number of how-to and information articles focusing on many advertising issues covering all forms of media, many industries and advertising techniques. Information covers advertising, promotions, salespeople and selling methods, telephone solicitation and other forms of advertising and promotion.
16 USAToday Ad Track
Archive listing of links to articles dealing with advertising and the ad industry
 

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