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Main > Tutorials > Consumer Buying Behavior >

Marketing Resources and Links for Tutorial

Listed below are Internet resources associated with the topics found in this tutorial.
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1 AnnualCreditReport.com
US consumers can request a free copy of their credit report from the main credit reporting services. This site makes it easy to request reports though as the site name suggests, consumers can only receive reports from each service once per year.
2 Better Business Bureau
Well-known non-profit consumer interest group has good information for both consumers and businesses. Has search function for locating BBB member companies.
3 Consumer Psychologist
Well developed site that includes materials covering basic marketing principles with particular emphasis on consumer behavior.
4 Consumer Review
Thousands of products reviews offered (supposedly) by consumers. Limited to bikes, audio, computers, gaming, golf and a few other areas.
5 Consumer World
A public service site that has gathered over 2000 of the most useful consumer resources on the Internet and categorized them for easy access. Includes many shopping resources.
6 Consumer.gov
With links to nearly all important consumer-related agencies, this site is an excellent starting point for finding consumer protection information. Or go directly to one of the US Government sites listed below.
7 ConsumerSearch
Interesting premise in which site gathers reviews of consumer products from many outside sources and then offers up product ratings based on these accumulated ratings. Nice one-stop location for finding product reviews.
8 DoubleClick Opt-Out
Leading online advertising network company DoubleClick allows consumers to Opt-Out of ads served within their network supposedly preventing user's online habits from being tracked beyond basic Internet statistics.
9 Executive Planet
Interesting site that provides insight on cultural issues to consider when doing business in other countries. Coverage includes discussion of how to make deals, business dress, public behavior and many more tips.
10 Facebook
Top social networking site mainy directed to consumers at educational institutions.
11 Fodor's Travel Online
Online service of popular travel book publisher that allows consumers to build their own travel guide, locate restaurants and hotels as well as other travel-related services.
12 FreeShop
Site offering information on items free to consumers such as catalogs, product samples, demos and others.
13 Friendster
One of the early pioneers in Internet social networking.
14 MySpace
Leading social networking site.
15 Orkut
This site represents Google's foray into social networks.
16 People Like Us
This website supplements a PBS series that examines social class in America and for marketers provides useful information for learning what influences behavior. While full-length programming is not available there is a lot here including video clips, games for identifying social class, teachers guides and a much more.
17 Shopping.com
Offers quick way to compare prices for many categories of products from available through a large number of retailers.
18 US Gov't - Consumer Product Safety Commission
Information covers product recalls, child product safety and other safety information. Also offers some of their reports as podcasts, video clips and audio clips.
19 US Gov't - Department of Education
Information covers financial aid and student loans, education guides and other publications.
20 US Gov't - Environmental Protection Agency
Find materials dealing with air and water pollution, product recyling, and other special environmental programs.
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