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Conducting Research Surveys via E-mail and the Web
You won't find this very much on the web - a FREE book on conducting email and web surveying available from Rand Corp. While a few years dated the basic information is still good. Free only in PDF format though it may be better just to buy the whole thing in print form! |
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Designing Surveys and Questionnaires
Focus is on the basic considerations when developing surveys such as sample selection, respondent recruitment and question wording. However, site does not really address response or measurement scale issues. |
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GFK Shortcuts
Interesting look at how a leading research company conducts research including how variables are coded. |
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Office of Scale Research
Housed at Southern Illinois University this site offers information and publications for those interested in marketing-related measurement scales. |
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Surveys and You
Short but useful list of answers to commonly asked question related to surveys offered by the Council of American Survey Research Organizations. |
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Survey System - Survey Design
Well-written discussion of the survey process including information on sampling, quesitionnaire design, conducting interviews, internet surveys and more. |
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Vovici Research White Papers
Contains several very good white papers focusing on survey design including a good basic how-to article on creating rating scales. Requires registration (FREE) to access. |
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WebSM - Web Survey Methodology
This site's focus is pretty narrow - online surveying. But the depth of coverage is impressive. The site looks at many issues related to online survey research such as questionnaire design, issues of non-response, participant recruitment, offering incentives and much more. For academic researchers the best part of the site is the extensive bibliography for each category. While marketing practitioners will find an impressive listing and description of companies offering survey software. Both academics and practitioners will like the Guides, Standards and Best Practices area that includes privacy, security and ethical issues. |
