• Home
  • Tutorials
  • Stories
  • Terms
  • Book
  • Links
  • Lists
  • Basics
    • What is Marketing Weblinks
  • Research
    • Marketing Research
    • Planning for Marketing Research
    • Primary Research Methods
    • Low-Cost Secondary Research
    • High-Cost Secondary Research
  • Customers & Markets
    • Managing Customers
    • Consumer Buying Behavior
    • Business Buying Behavior
    • Targeting Markets
  • Product
    • Product Decisions
    • Managing Products
  • Distribution
    • Distribution Decisions
    • Retailing
    • Managing Product Movement
  • Promotion
    • Advertising
    • Managing the Advertising Campaign
    • Types of Advertising Media
    • Sales Promotion
    • Public Relations
    • Public Relations Tools
    • Personal Selling
    • The Selling Process
  • Pricing
    • Pricing Decisions
  • Manage & Plan
    • Managing External Forces
    • Marketing Planning and Strategy
    • How to Write a Marketing Plan
    • Preparing a Market Study
  • Other
    • Internet Marketing
    • Global Marketing
    • Careers in Marketing
    • Marketing Education
    • Operating a Marketing Business
salesperson small The Selling
Process
international currency small Pricing
Decisions
purchase order small Business
Buying
Behavior
research reports small Planning for
Marketing
Research

logo

Managing Customers

Filter
Display # 

American Customer Satisfaction Index

Offered by the National Quality Research Center at the University of Michigan this regularly updated report presents customer satisfaction scores for more than 200 companies in 43 industry.

ContactCenterWorld.com

An extensive site with many resources including articles, case studies, job information and much more. Unfortunately, while newer material is available to users at the limited access registration level (free), accessing material on the majority of the site requires a fee that can get expensive.

destinationCRM

This site operated by the publishers of CRM Magazine offers a number of CRM resources including white papers, archived articles from past issues and a library featuring reports from other sources.

Customer Lifetime Value Calculator

Downloadable Excel spreadsheet that can be used as a basic guide for determining customer lifetime value applicable to many industries. In addition to use by marketing practitioners, instructors in marketing strategy or customer relationship management may also find value in using this with students.

CRM Daily

While a little on the promotional side, this site continually offers good articles on numerous customer relationship topics from both a technical and managerial perspective.

International Customer Management Institute

Site has several features focusing on customer service issues including articles and call center buying guide.

IT Toolbox CRM

Portal broken into a number of categories related to CRM and containing articles, links to vendor white papers and discussion groups.

Self Service World

This trade magazine site focuses on kiosks and contains good articles, industry directories, kiosk research, industry awards and more.

Self Service and Kiosk Association

Trade organization site with news, articles, company listings and other helpful resources.

TechRepublic - Customer Management

A large selection of vendor supplied white papers, case studies and other materials that cover numerous technical and business considerations for CRM. Accessing some materials requires registration (free) and the search feature is somewhat limited. Also, be warned that some of this material is pretty technical.

Telemarketing - FTC

The US Federal Trade Commission offers several how-to articles for businesses and consumers including rules for selling via telemarketing.

KnowThis: Marketing Basics Book

ONLY
$30 for Print
(420 pages)
or
$9.99 for eBook

KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

Site Info

  • About
  • FAQ
  • Privacy
  • Advertise on KnowThis.com
  • Contact Us

More Info

  • Best Marketing Sites Search
  • How to Cite KnowThis.com
  • KnowThis Blog

© 1998-2013 KnowThis LLC. All rights reserved.