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Best Global Brands
Annual listing from Interbrand that includes the monetary value of a brand. |
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BrandChannel.com
Offers information related to brands and brand management and includes a glossary with good description of branding and marketing terms. Also offer yearly ranking of top global brands. |
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Brand Issues - Lowe Foundation
Offers several articles on the importance of creating a strong brand. |
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Building Your Brand
Among the multimedia presentation found on this TD Bank site is one that focues on product and service branding that contains good information and strategy ideas for building a successful brand (requires Flash Player plugin). |
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Electrical, Electronic and Cybernetic Brand Name Index
Extensive listing of brand names found in mostly computer and technology industries. |
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Food and Brand Lab - Cornell University
University research site that offers a number of interesting articles related to food marketing including issue related to consumer behavior, packaging and branding. |
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NewProductWorks
The real value here is not so much the website but in knowing that such a place exists. Located in Ann Arbor, Michigan this is essentially a museum for over 110,000 food, beverage, household and personal care products that have been introduced in the last 50 years. Useful from both an historical perspective and for new product design. However, don't except to be permitted to visit unless you are a potential customer for their consulting services. |
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New Product and Service Development
It will take the better part of 10 minutes just to get acclimated to this busy site, but it is worth the effort for anyone seeking good product development information. Lots of good ideas, explanations of concepts, graphics and more. |
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New Product Development Terms
While this site is mostly R&D and manufacturing focused, marketers will still find plenty of definitions that fit with what they do. |
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Prophet Publications
Site for consulting company has a number of good articles on branding and brand management, as well as other marketing issues. |
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US Government - Environmental Protection Agency
Find materials dealing with product recycling and other special environmental programs. |