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Managing the Advertising Campaign

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Ebiquity

For a fee this UK site offers access to an extensive database of television and print ads from around the world that will primarily be of interest to those in the advertising community.

The Living Room Candidate

On this site watch US presidential television ads from 1952 to the present. The site is well designed and makes it easy to select and view the spots.

US Library of Congress - Advertising Collection

Contains numerous excellent collections and images dealing with advertising and marketing history including: Fifty Years of Coca-Cola television advertising; several viewable 1920s-era film advertisements (to locate do search using Advertising as keyword); and magazine advertising images from 1926 for Good Housekeeping, Country Gentlemen, Household Magazine.

Webby Awards

Annual best-of-the-web awards for over 30 categories. While technically these awards are not strictly for advertising it can offer some insight into marketing, advertising and promotional activity that may be working on the web.

KnowThis: Marketing Basics Book

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KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

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