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Main > Tutorials > Marketing Education >

Marketing Resources and Links for Tutorial

Listed below are Internet resources associated with the topics found in this tutorial.
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1 (SEE ALSO) - Sources for Market Research Reports and Online Databases
For locating online research reports and publications.
2 Academic Marketing Journals - Nijmegen School of Management
Offers an extensive listing with up-to-date links to marketing and marketing-related journals.
3 Academy of Marketing
UK based association.
4 Academy of Marketing Science
Major academic organization and publisher of Journal of the Academy of Marketing Science.
5 AMA Conferences
Listing of conferences and links to more information on each conference from the American Marketing Association.
6 American Academy of Advertising
Publisher of Journal of Advertising.
7 American Marketing Association
Leading academic association and publisher of Journal of Marketing, Journal of Marketing Research and other journals.
8 AsiaCase.com
This site, which is associated with Nanyang Technological University, is best described as a case listing service that focuses on finding information specific to Asian interests. The site does not sell cases but provides listing of cases gathered from major case publishers.
9 Association for Consumer Research
Leading consumer research organization and conference organizer.
10 Association of Collegiate Marketing Educators
US academic group.
11 Atlantic Marketing Association
US regional academic association.
12 Atomic Dog Publishing
Features online marketing textbooks.
13 Babcock's Marketing Case Competition
Annual, highly selective, MBA-level case competition held at Wake Forest University.
14 CasePlace.org
Offers database for locating case studies that mostly focus on social marketing issues.
15 Corporate Design Foundation - Case Studies
Cases related to design issues that may be appropriate for discussion of new product development.
16 Darden Case Collection
Offers cases by the Darden School of Business at the University of Virginia, however, new additions are few and search and navigation are not real user friendly.
17 Distance Education Clearinghouse
Extensive and well maintained site from the University of Wisconsin that is a particularly good starting point for those new to distance education. Includes glossary of terms, explanations of technologies and other useful information.
18 Electronic Statistics Textbook
Nicely done and very extensive online stat textbook from StatSoft. Covers most major statistical areas and include good graphics. Best of all its free!
19 Elmar
Leading marketing academic posting area. Focus is mostly on research, academic jobs, call for papers and conferences.
20 European Marketing Academy
Publisher of the International Journal of Research in Marketing
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