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Academic Marketing Journals
Offers an extensive listing with up-to-date links to marketing and marketing-related journals. From the American Marketing Association. |
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AMA Academic Resource Center
Listing resources from the American Marketing Association that includes teaching, research and conference information. AMA is also publisher of Journal of Marketing, Journal of Marketing Research and other journals. |
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AsiaCase.com
This site, which is associated with Nanyang Technological University, is best described as a case listing service that focuses on finding information specific to Asian interests. The site does not sell cases but provides listing of cases gathered from major case publishers. |
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Atomic Dog Publishing
Features online marketing textbooks. |
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CasePlace.org
Offers database for locating case studies that mostly focus on social marketing issues. |
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Darden Case Collection
Offers cases by the Darden School of Business at the University of Virginia, however, new additions are few and search and navigation are not real user friendly. |
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Electronic Statistics Textbook
Nicely done and very extensive online stat textbook from StatSoft. Covers most major statistical areas and include good graphics. Best of all its free! |
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Elmar
Leading marketing academic posting area. Focus is mostly on research, academic jobs, call for papers and conferences. |
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Foundation Center
The premier source for U.S. corporate and foundation grants. |
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Harvard Business School Cases
Leader in case studies, offers searchable database with thousands of cases as well as other teaching materials. |
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HyperStat
Another good and free online statistics textbook. |
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Ivey Business School Cases
Contains extensive case collection and includes a nice advanced search feature for narrowing selections. |
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Marketing Summit
Annual, highly selective, MBA-level competition held at Wake Forest University. |
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MarketingTeacher
Site that focuses primarily on marketing education with a growing list of short tutorials on basic marketing issues. |
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MBA Depot
Offers a number of resources including a searchable market research section containing many useful articles and links. |
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MERLOT
Acronym stands for Multimedia Educational Resource for Learning and Online Teaching. Site has many resources for marketing educators including cases, lecture materials, class assignments, simulations and more. |
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National Collegiate Sales Competition
Sponsored by the Center for Professional Selling. |
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PapersINVITED
Fee-based site (though free trial available) that culls worldwide calls-for-papers and conference information in numerous academic fields. |
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Pi Sigma Epsilon
Professional fraternity whose primary focus is on preparing students for careers in sales. |
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Principles of Marketing from KnowThis.com
While our Principles of Marketing is not strictly a textbook, it is written at the same quality level. |
