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41 |
Principles of Marketing from KnowThis.com
While our Principles of Marketing is not strictly a textbook, it is written at the same quality level.
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42 |
Ranking of Marketing Journals
Results of research from 2002 Marketing Letters article by Theoharakis.
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43 |
Rankings of Marketing Journals
Results of research from 1997 Journal of Marketing Education article by Halt, Neese and Bashaw.
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44 |
Research Methods Knowledge Base
While this site is a slightly scaled-down version of a printed textbook the material is still quite strong and should serve as a very good primer on how to conduct business and social research.
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45 |
Research Sponsors
From the University of Virginia, this site offers a searchable list of mainly US funding agencies and foundations.
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46 |
Sales Management
Prof. Charles Futrell has been writing sales textbooks for many years and now his textbook on sales management is freely available in PDF format. The book has 16 chapters and covers all the major issues in managing a sales force.
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47 |
SEO Book
College professors and others teaching Internet marketing may find value in this ebook (FREE to educators) that deals with search engine optimization. Has good information that can be used within search engine marketing lectures or as supplemental reading. Also at the back of each chapter are lists of activities that can be adapted to class exercises.
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48 |
Society of Marketing Advances
US group formerly known as the Southern Marketing Association.
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49 |
Sports Marketing
Technically this is not a book but summaries of chapters from Matthew Shank's book. Also includes Internet exercises.
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50 |
The Matrix - Idea Generation Exercise
Interesting and easy to employ exercise for developing a list of product or service (or other things) ideas.
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51 |
The Times 100 Cases Studies
It takes a little time to figure out what is available on this site but once teachers do they will discover an outstanding resource. This UK site provides access to 100 excellent business cases including marketing. Cases can be downloaded or simply read on screen. Also offers good search, excellent teaching assistance, quizzes and a business theory area that explains basic business concepts and ties these to the cases studies. Best part is that it is free! Great Stuff!
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Thomson South-Western
Main marketing discipline site.
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53 |
US Government - Department of Education
Information covers financial aid and student loans, education guides and other publications.
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54 |
Warehouse & Distribution Science
Authored by John J. Bartholdi, III and Steven T. Hackman from Georgia Institute of Technology. this books provides good insight into what is involved in moving and storing product. Link provides information for accessing book and also instructor materials
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55 |
Wiley
Marketing subject area.
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