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Marketing Planning and Strategy

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INSEAD Knowledge

This B-school site has several categories (themes), including one devoted to marketing, that offer articles, case studies, working papers and other materials including one devoted to marketing. However, some of this material is available only in abstract form and all materials require registration (free) to view.

Harvard Busines School - Working Knowledge

Business strategy site from Harvard Business School that includes a special section on marketing.

Knowledge@Wharton

Leading business school publishes a bi-weekly online magazine that often includes articles on marketing strategy. May need to register (free) to access good stuff.

LawMarketing

Marketing strategies and ideas aimed at lawyers and law offices.

The McKinsey Quarterly

Offers good articles examining the feasibility of various marketing issues and other decisions faced by businesses. Some content is available free (with registration) but access to premium content is limited to paying subscribers.

Strategy + Business

This online site for a print publication produced by consulting firm Booz Allen Hamilton provides access (registration required) to articles on marketing strategy. While site contains a search feature, finding articles may be a little time consuming due to lack of drill down menu items.

KnowThis: Marketing Basics Book

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KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

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