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BNET
This site is loaded with articles, case studies, videos, presentations, blog postings and white papers on all areas of business including marketing. For instance, users can search thousands of published articles available from 1998 to present (though generally the most current stuff is a few months old). However, for access to some materials user registration is required (free). Also, be aware that some material is vendor provided rather than published by third-party news sources.
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Emerald for Managers - Marketing
This news portal of large publisher has monthly articles, case studies, interviews and other information though it may require registration to access.
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Entrepreneur.com
Offers several articles with advice for creating plans.
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Harvard Busines School - Working Knowledge
Online business strategy e-zine from Harvard Business School that includes a special section on marketing.
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HowStuffWorks Tutorial
If you are looking for another site offering a plan tutorial try this one. While not as in-depth as the one offered on KnowThis.com, it does provide good basic coverage.
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INSEAD Knowledge
This B-school site has several categories (themes), including one devoted to marketing, that offer articles, case studies, working papers and other materials including one devoted to marketing. However, some of this material is available only in abstract form and all materials require registration (free) to view.
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Journal of Research for Consumers
Journal features both academic articles and consumer-oriented articles dealing with topics related to consumer activity.
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Knowledge@Wharton
Leading business school publishes a bi-weekly online magazine that often includes articles on marketing strategy. May need to register (free) to access good stuff.
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Sample Marketing Plans
While the company offering this site is primarily in the business of selling its planning software they do offer several marketing plan examples that may prove useful.
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Sample Software Plan
PDF file from a marketing textbook publisher site, shows a simple plan for a small software company. While a good guide for learning about plans, it is very basic and does not include much financial information.
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Strategy + Business
This online site for a print publication produced by consulting firm Booz Allen Hamilton provides access (registration required) to articles on marketing strategy. While site contains a search feature, finding articles may be a little time consuming due to lack of drill down menu items.
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The McKinsey Quarterly
Offers good articles examining the feasibility of various marketing issues and other decisions faced by businesses. Some content is available free (with registration) but access to premium content is limited to paying subscribers.
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