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Alacra Industry Spotlights
This wiki-style site presented by a leading market research supplier offers an impressive list of information sources for over 65 industries. For most industries the information includes links to top publications, trade associations and key industry websites. Offers good starting point for industry research. |
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Blue Book Directory - MRA
Has a searchable directory of information and research service providers that allows for searches by information gathering specialty as well as industry. Recommend using Advanced Search option. |
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Decision Analyst White Papers
This marketing research company site offers several well-done white papers covering an array of market research topics including: advertising research, new product development, online and qualitative research, and consumer behavior |
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eMarketer's Source List
This research aggregator (produces reports based on other reports) draws from over 1,700 sources to produce its reports. The best thing about this list is that it provides links to the home pages of the sources. Unfortunately, it is just a listing; there is no description or categorization of the sources. |
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Glossary of Marketing Research Terms - Quirks
Listing of over 600 market research definitions. |
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Google Search Trends
The power of Google's database is put to work with this tool that offers a look at trends for search terms going back several years. By entering a search term it presents a graphical representation of searches by month. Also allows for analysis by region and even cities in a region. Could be very useful for determining the location of new markets or test markets, seeing what's hot and what's not, and for identifying when sales of cyclical products may be changing. |
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GreenBook
Offers an extensive database for locating market research firms. And while most of the firms listed are service providers, many will also provide commercial market reports for purchase. Also offers a searchable directory for locating focus group companies and services. |
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How to Learn About an Industry or Company
Good all-around advice for getting started on a research project. Includes step-by-step research guide, learning about a company by evaluating its products and a nice list of resources by industry. However, updates are infrequent thus some links may no longer work. |
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How to Prepare a Market Analysis - Lowe Foundation
Good research related article on how to analyze markets. |
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Justia Virtual Chase
Though aimed at lawyers, the guide at this site still provides a useful basic framework for using the Internet to find company information. |
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Market Research World
UK-based site that provides market research, articles, summaries of research reports, industry news, glossary, and job information. |
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MarketResearch.com Research Suppliers
This leading online seller of market research reports provides an A-Z listing their research suppliers. (Hint: find names of research firms here but use a search engine to locate the research company's website.) |
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Quirk's SourceBook
A directory of over 7,000 firms that provide marketing research products and services. |
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ResearchInfo
Specific to marketing research this site contains articles, roundtable discussions, job posting, calculators and much more. |
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Rutgers Company Research
Offer good information and resources for conducting market research of companies and industries. They also offer a good Industry Research Guide. Note that many of the resources they offer may only be available to students or staff, or only allow access at the library. But, in general, a good starting point. |
