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Main > Tutorials > Personal Selling >

Marketing Resources and Links for Tutorial

Listed below are Internet resources associated with the topics found in this tutorial.
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1 Canadian Sales Professional Association
Good stuff on this site is restricted to members including access to job information such as job openings and sales resource lending library.
2 ChangingMinds
This site's principle focus is on the concept of persuasion and how persuasive techniques can be used in both beneficial and harmful ways. For marketers the most important contribution is the coverage this site provides for: 1) understanding how people communicate, with coverage of the communication process, the effect of words, and the importance of colors; and 2) understanding personal selling, with coverage of handling objections, negotiation and closing the sale.
3 Cold Calls
Sales managers may find training value in this Inc. Magazine article that discusses the uses, techniques and potential problems with making sales cold calls.
4 Entrepreneur.com
This site offers many articles on selling tactics and tips often written by successful sales professionals.
5 Exhibitor Online
From Exhibitor Magazine this site is devoted to trade shows and exhibitions marketing. Contains useful articles, links and searchable database.
6 How Building a Sales Team Works
This site is part of the how-to site HowStuffWorks.com, and features 6 brief lessons for sales training and management.
7 HowStuffWorks - MoneyStuff
This how-to site has produced several business resources areas that would be of interest to salespeople including sections on Sales Tips and Techniques section and on Trade Shows.
8 Incentive Magazine
An online publication that shows how to increase motivation and performance through the use of incentives.
9 Job-Interview.net
While this site is mostly geared to those who are interviewing for a job, sales managers may find some good ideas as well for conducting job interviews including potential questions.
10 justsell.com
Offers articles, tips and ideas for each stage of the sales cycle but requires registration (free) to access.
11 Manufacturers Representatives Directory - Housewares.org
Offers searchable directory for finding reps in the housewares industry.
12 Manufacturers' Agents National Association
As a major association for manufacturers' representatives (agents), this site offers a number of useful features including information for locating reps, online classified section for those posting jobs or seeking jobs and an explanation section for learning about the value of using manufacturing reps. Also includes a nice page of links to other manufacturing reps in several industries.
13 Manufacturers' Representatives Educational Research Foundation
Non-profit organization focusing on independent reps. Includes a directory of 30 manufacturers' representative trade groups from a wide range of industries, articles for how to find a rep and other information.
14 Mobile Enterprise
This site is not exclusively a sales sites but its article database and case studies do include coverage of SFA.
15 Sales and Marketing Management
Publication that contains good articles and information directed at selling and managing a company's sales and marketing efforts. Access to most articles are available free for a three-month period following publication. Site also contains links to several other useful business magazines.
16 Sales Marketing Network
There are a number of good articles covering a wide range of sales topics including incentives, trade shows, new business development and even how to hold golf meetings. However, the advertising placements and ad size in the articles is a little annoying.
17 Sales Techniques - Lowe Foundation
Several strong articles on the skills and techniques needed by salespeople including techniques for handling objections, closing the sale, follow-up strategies, sales letters as well as a section on researching, creating and delivering a good sales presentation.
18 SME International
A site for international sales and marketing executives. Contains a number of helpful resources and also a large articles library. Unfortunately, access to the article library requires a sizeable monthly or yearly fee.
 

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