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Main > Tutorials > Planning for Marketing Research >

Marketing Resources and Links for Tutorial

Listed below are Internet resources associated with the topics found in this tutorial.
Display # 
1 Ask
Search engine that has a long history but has always lagged behind others.
2 Audience Dialogue - Research Methods
While this commercial site is involved with promoting their services, they do offer a valuable section explaining their research methods which includes a nice description of many basic market research techniques.
3 Blinkx
This site allows for the searching of video and some audio clips, such as programming from major news, sports and entertainment providers. Also offers features for setting up folders that are automatically updated as clips meet user's search criteria and a very neat feature that automatically enlarges thumbnail images on mouseover. Access to some search results may require a fee.
4 Conjoint Analysis
Software provider Sawtooth provides a number of technical papers (from basic to highly advanced) that primarily discuss conjoint analysis. Additionally, there is limited coverage of other research methods such as perceptual mapping. Marketing research teachers may also find teaching materials here including slides and exercises covering conjoint analysis.
5 EveryZing
Using speech recognition technology, this search engine returns search results by scanning both audio and video content. Once located the content can be easily played back. Also, the search technology will locate the instance of the search match within the found material.
6 Feedster
A search engine that indexes RSS feeds such as those offered by blogs. Has several nice features including the ability to limit search to specific URLs and see how many are linking to a specific RSS feed.
7 Forecasting Principles
Site by Wharton professor Scott Armstrong has several resources including an extensive summary article on forecasting, information on how to select a forecasting method and other tools.
8 Google
Who doesn't know these guys!
9 ixquick
Good meta-search engine that searches a number of top engines and includes a feature that shows your keywords highlighted on the link you select.
10 MSN
Microsoft's entry into the search business has a number of interesting options that are helping it compete against the others.
11 Research on Research
Extensive collection of free (but must register) articles from Synovate, a market research firm. Written by researchers these articles deal with a wide range of market research methodologies and analysis issues including questionnaire design, sampling and an abundant collection of statistical analysis articles.
12 Researcher's Toolkit - dss Research
This marketing research company has put together several resources of interest to researchers included a number of technical white papers on various research topics including basic and advanced research techniques and for those doing more scientific research, very nice tools for calculating Statistical Power and Sample Size Estimates.
13 SearchSystems - Public Records Locator
Search portal containing a large number of links to US and worldwide databases for locating public records such as license information, business registration, census data and much more. Most databases are free and associated with government sites while other links to commercial sites. However, they seem to intentionally slow down the free access in order to push their pay service.
14 Topix
Good news collector site offering news from over 9,000 sources segmented into more than 100 industries ranging from major to developing industries. Good local news focus. One major downside though is limited search functionality.
15 Vivisimo
Meat search engine that bases results on rankings from other engines such as Ask and MSN. The best feature is the clustering approach where overall results are further reduced in categories.
16 Yahoo Audio Search
17 Yahoo Video Search
Yahoo's video search scours the Internet (mostly websites of non-news sources) for video clips. Clips are available in several formats and the Advance Search provides many filtering options. Material found through this search option may prove very useful in educational situations and presentations. Yahoo has also introduced an Audio Search that can be useful for locating radio programming and podcasts.
18 Yahoo!
Old stand-by search engine that has invested heavily in search in order to keep within reach of Google.
19 YouTube
The market leader in consumer-generated and uploaded video also offeres a surprising number of videos that are useful to marketers. The most obvious are uploaded television and web video advertisements, but there are many others that can be found with a simple search.
 

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