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Main > Tutorials > Preparing a Market Study >

Marketing Resources and Links for Tutorial

Listed below are Internet resources associated with the topics found in this tutorial.
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1 AnyWho
AT&T offers a full-featured searchable site for locating businesses that includes: finding corporate toll-free telephone numbers, yellow and white pages listings, a reverse lookup where the service displays the person or organization associated with an entered phone number, and links to international phone directories.
2 CI Resources
The trade group Society of Competitive Intelligence Professionals offers a few accessible resources for learning about CI such as answers to basic questions about CI and job information though access to most publications is limited to members.
3 Economic Research Service
Part of the US Department of Agriculture, visitors will find a surprisingly robust site with free access to many reports primarily in the agriculture and food industries.
4 EDGAR Database
The Electronic Data Gathering, Analysis, and Retrieval system is operated by the Securities and Exchange Commission and tracks reports submitted to the SEC by publicly traded companies.
5 Forbes Lists
Rankings and lists provided by Forbes Magazine including 2000 largest firms, top small companies, top places for business to locate and many more.
6 Fortune 500 and Other Lists
Fortune Magazine's well known listing can be viewed in several ways include alphabetically, by industry, by various performance measures or using a customized approach. Fortune also makes available other lists including a Global 500 listing.
7 Fuld Intelligence Dictionary
Find out definitions to over 100 buzzwords used in the competitive intelligence field.
8 How to Conduct and Prepare a Competitive Analysis - Lowe Foundation
Well written, check-list type article on CI.
9 ICANN
The site of the organization that controls domain name registrations process though does not actually do registration nor does it contain a search function for domain name.
10 Inc. 5000
Top 5000 growth companies as ranked by Inc. Magazine.
11 Industry Week Top 1000 Manufacturers
Global listing of top manufacturing firms. Industry Week also has listing of top 500 US Manufacturing firms.
12 Kompass
International company/product database that claims listing and financial information for nearly 2 million companies in more than 70 countries. However, to use this effectively searchers will need to access the Advance Search feature, which requires a subscription.
13 LawMarketing
Marketing ideas aimed at lawyers and law offices.
14 Lawyer Marketing
Another good resources for marketing legal practices. Part of the FindLaw website.
15 MNI Guide to U.S. Manufacturers
Provides information on over 600,000 mostly B-to-B US manufacturers, wholesaler, and business services. Searchable by product type, company name or brand name. But be aware that coverage is limited with many companies, and especially brand names, not represented here.
16 Open Directory Project
The Open Directory Project consists of a loosely knit group of "editors" who volunteer their time to build what has amounted to the largest human-created, freely accessible directory of websites. For business research it holds great value for locating competitors within an industry since searching using a product or industry keyword often produces a list of categories containing the keyword. Clicking on a few categories may produce listings of potential product or service providers.
17 PMLive - Pharmaceutical Marketing
UK magazine site that offers regularly updated articles dealing with pharmaceutical marketing and advertising issues.
18 SamSpade.org
This is an internet search site that is part research tool and part diagnostic tool. For market researchers this site offers several tools for domain name searching to find out who owns a particular Web site.
19 Software Marketing Resource
Lists links and other information mainly of interest to smaller-sized software developing companies.
20 St. Josephs University Food Marketing Library
Offers many links and resources specific to the food and grocery industry. Click on the Research Guides drop-down menu to find the industry or product group. However, may need to be a University member to access some material.
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