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Marketing Resources and Links for Tutorial

Listed below are Internet resources associated with the topics found in this tutorial.
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1 BrandChannel.com
Glossary with good description of branding and marketing terms.
2 Copyright Education
Several resources are offered by the Copyright Clearance Center including answers to basic questions, information on how to register material and a few articles.
3 Copyright Website
While this site does provide good basic information related to copyrights, the best feature is the historic perspective it provides to classic copyright cases and issues.
4 Copyscape
This site is for anyone whose online content is being copied and posted to other sites without their permission. Such content stealing is a rampant problem but this site makes it easy to track down some (but certainly not all) of the content-jackers. Simply enter the web location of the original content and Copyscape will list sites that may be posting copyrighted material. The basic service is free but advanced service option require a fee.
5 European Patent Office
Centralized body that handles patent issues for most European countries.
6 Fair Packaging and Labeling Act
US Federal Trade Commission offers several links that explain the proper (i.e., legal) way to label products sold in many categories.
7 FreshPatents.com
This site provides a very nice free service that summarizes patents awarded by the U.S. Patent and Trademark Office and listed in the USPTO's weekly Official Gazette of patents. Information is broadly categorized and appears to include ALL patents issued the previous week. Several other features makes it easy to monitor patent categories, find inventors names and a few other options.
8 How to Learn More About a Company by Examining its Products
Though this is a little old, this listing of questions used by a research company when evaluating products of clients or competitors still has value when evaluating products.
9 International Trademark Association
This association site as many resources for learning about trademarks including a listing of names and usage of over 3000 trademarks, terms glossary, information for selecting trademarks, fact sheets and more.
10 IP Mall
Extensive site with wide range of listings and resources covering all areas of intellectual property. From Franklin Pierce Law Center
11 New Product and Service Development
It will take the better part of 10 minutes just to get acclimated to this busy site, but it is worth the effort for anyone seeking good product development information. Lots of good ideas, explanations of concepts, graphics and more.
12 Obtaining a Uniform Product Code
An often overlooked consideration when developing new products is the need to obtain a uniform product code or, more commonly, a bar code. Bar codes are essential to the packaging and distribution of nearly all products sold in the U.S. and this site offers details on how to obtain them. This industry group site has basic information about bar codes, including a flash presentation, as well as details on the industry group.
13 Product Development - Lowe Foundation
This excellent small business site offers many, many articles in all areas of marketing including this section devoted to product development.
14 US Patent and Trademark Office
Number one source of information on US patents, trademarks, and copyrights, including templates of registration forms, application procedures, laws concerning patents, trademarks, and copyrights, and a good search engine that searches for patents, trademarks, and copyrights.
15 Usability Professionals' Association
Anyone involved in product design may find good information here regarding creating products that fit the needs and wants of consumers. This professional association site has good coverage of the usability concept, links to guidelines and methods, and conference information. The information is relevant to tangle product manufacturers as well as online marketers.
16 World Intellectual Property Organization
Site of international organization, whose agenda includes the promotion of protection of intellectual property throughout the world, offers a lot of features including extensive educational information devoted to understand intellectual property, an international patent search feature and much more.
 

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