Public Relations Tools

Listed below are Internet resources associated with the Marketing Research topic area.

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1 Associated Press
Site of top international news service, their FAQ section (under About AP) will offer suggestions for press releases.
2 Business Wire
Leading provider of company released news and PR information. This site allows searching of the last 30 days of press releases, however, users must register (free) to see full text.
3 Collegiate Presswire
Focus is on offering news releases to college and university news media.
4 Market Wire
A web-based PR news release firm which distributes to many media outlets though its strength is mainly in its distribution to web site news services.
5 Medialink
Main focus is on multimedia PR. Site resources include glossary of broadcasting terms, survey information (generally in their favor) and other material that may be of use to those not familiar with this form of PR.
6 PR Newswire
A premier site for PR professionals and and others involved in corporate communications. Contains several option for searching news releases including industry, subject and company.
7 PR Newswire - Public Interest Services
This special area within the larger PR Newswire site is targeted exclusively to political, public policy and other government related news.
8 PR Web
An alternative service offering free press releases (though it seeks contributions) and a searchable database of previous PR releases.
9 Speakers Platform
Offers a database of speakers that may be useful in a PR campaign.
10 Virtual Press Office
Online service targeted to high-tech, health care and other industries whose primary business is to help companies reach media that cover trade shows, conferences and events.
11 Yearbook of Experts
Some in public relations could find this site helpful in locating potential speakers or experts used for product demonstrations.

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