Sales Promotion

Listed below are Internet resources associated with the Sales Promotion topic area.

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1 CoolSavings
Offers coupons and other free stuff though there may be restrictions such as limiting use to only Internet retail sites. Required registration (free).
2 Creative Magazine Directory
This site has a alpha-listed directory of companies involved in services such as POP displays, trade show and exhibition space, and sales promotions products. Unfortunately, the directory is not searchable so users will need to do a trial-and-error search to find the information you need.
3 Display and Design Ideas Magazine
Website offers access to some of the articles found in its print publication which includes sales promotion topics.
4 Franchise Shows
Listing of upcoming trade shows for those interested in a franchise operation.
5 H.O.T! Coupons
Site offers consumers the ability to download and print retail coupons. Searchable by geographic location.
6 Institute of Sales Promotion
Provides information, such as legal consideration, on sales promotion in the UK.
7 PROMO, Magazine of Promotional Marketing
Magazine catering to the promotional marketing industry. Site includes articles, reports and directory of industry suppliers.
8 Promoting Your Business
Well done multimedia site (requires Flash plug in) offered by Bank of America that covers many promotional areas outside of traditional advertising such as sales promotion, cross promotion, grassroots marketing, trade shows and more.
9 Reggie Awards
This annual award show for top promotion campaigns is put on by industry group Promotion Marketing Association. The best part of this site is that it offers a nice summary of award winners including examples of their submissions. Great for getting promotional ideas and for educational purposes in the classroom.
10 Sales Incentives and Promotion Associations
Offers a listing of associations dealing with incentives and promotions.
11 SmartSource
Focus is on providing registered (free) customers with coupons for grocery and retail stores.
12 TechCalendar
A search engine for finding tech-related shows, conferences and events.
13 The Trade Show News Network
This site has been around for some time and has evolved to be mostly a search engine for the trade show industry including locating trade shows. Search filtering includes options to search by industry, state, country and more. Accessing detailed information though requires registration (free).
14 Tradeshow Week
This website for a trade show industry magazine offers several features including a good search option for locating shows and also for locating information on exhibit space. It also has a good selection of articles dealing with selling at trade shows found under its Archives section. Unfortunately these are very expensive ($15 per article!).
15 Valpak
Printable coupons available in many retail categories and searchable by zip code.

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