Targeting Markets

Listed below are Internet resources associated with the Targeting Markets topic area.

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1 BeyeNetwork
A fairly extensive site with regular (and freely accessible) articles on customer and business intelligence issues. Also, offers other resources including white papers, podcasts, and videos.
2 Data Mining and Analytic Technologies
While this site is not updated regularly, it does contain good introduction to data mining, including a tutorial, as well as advanced discussion in the form of whitepapers.
3 Database Glossary
Contains mostly definitions of technical terms related to the use of databases for marketing purposes.
4 Database Marketing Institute
Offers numerous free articles, presentations and even a few downloadable software products related to database marketing.
5 GeoPlace.com
Site of leading GIS publisher offers articles, directories and job information related to geographic targeting.
6 Information Management
Industry magazine site offers access to fairly large collection of articles on knowledge-base issues though mostly at a technical level.
7 KDnuggets
Another useful comprehensive data analysis site with links, references, tools, and industry information.
8 Target Marketing - Lowe Foundation
Offers several good articles on the basics of market identification and segmentation.
9 Targeting Your Market
Bank of America offers a very effective Flash presentation (requires plug in) that examines issues related choosing and targeting markets.
10 TechRepublic - Database Marketing
A large selection of vendor supplied whitepapers that cover many technical and business considerations for database marketing, data mining and more. (May require registration - FREE).

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