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Main > Tutorials > Targeting Markets >

Marketing Resources and Links for Tutorial

Listed below are Internet resources associated with the topics found in this tutorial.
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1 Business Intelligence Network
A fairly extensive site with regular (and freely accessible) articles on datamining and other BI issues. Also, offers other resources including white papers, webinars, audio feeds that can be filtered by several industries though access to these requires registration (free).
2 Data Mining and Analytic Technologies
Contains good introduction, including data mining tutorial, as well as advanced discussion in the form of whitepapers.
3 Data Mining: What is Data Mining?
Article that helps explain concepts of data mining including benefits as well as presenting examples.
4 Data Warehousing Information Center
Informative site with many links to articles, periodicals, discussion groups and much more.
5 Database Glossary
Contains mostly definitions of technical terms related to the use of databases for marketing purposes.
6 Database Marketing Institute
Offers numerous free articles, presentations and even a few downloadable software products related to database marketing.
7 DataWarehouse.com - iKnowledge
Offers access to fairly large collection of articles on knowledge-base issues.
8 GeoPlace.com
Site of leading GIS publisher offers articles, directories and job information related to geographic targeting.
9 KDnuggets
Another useful comprehensive site with links, references, tools, and a free electronic newsletters.
10 Target Marketing - Lowe Foundation
Offers several good articles on the basics of market identification and segmentation.
11 Targeting Your Market
Bank of America offers a very effective Flash presentation (requires plug in) that examines issues related choosing and targeting markets.
12 TechRepublic - Database Marketing
A large selection of vendor supplied whitepapers that cover many technical and business considerations for database marketing, data mining and more. (May require registration - FREE).
 

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