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Targeting Markets

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BeyeNetwork

A fairly extensive site with regular (and freely accessible) articles on customer and business intelligence issues. Also, offers other resources including white papers, podcasts, and videos.

Data Mining and Analytic Technologies

While this site is not updated regularly, it does contain good introduction to data mining, including a tutorial, as well as advanced discussion in the form of whitepapers.

Database Glossary

Contains mostly definitions of technical terms related to the use of databases for marketing purposes.

Information Management

Industry magazine site offers access to fairly large collection of articles on knowledge-base issues though mostly at a technical level.

KDnuggets

Another useful comprehensive data analysis site with links, references, tools, and industry information.

Target Marketing - Lowe Foundation

Offers several good articles on the basics of market identification and segmentation.

Targeting Your Market

TD Bank offers a very effective Flash presentation (requires plug in) that examines issues related choosing and targeting markets.

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