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ABYZ
At this site visitors will find an extremely detailed list of links to newspapers worldwide. Site also has a pretty good list of other media links such as magazines and online media sites. |
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Advertising Media Internet Center
Provides information for anyone interested in the activities of media planners, buyers, sellers, and researchers. Must sign up (free). |
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American Journalism Review
This magazine site offers links to a large number of media sources including magazines, newspapers and broadcast media. |
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Arbitron
Most well known as a provider of local television and radio rating services and national radio measures through its RADAR service. Site has many articles and research reports. |
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Audit Bureau of Circulation
Not-for-profit, self-regulatory auditing organization for verifying circulation and other information for the advertising community. |
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BPA International
Not-for-profit global provider of circulation verification and interactive marketing intelligence. The site offers an extensive array of resources including media buying information and circulation reports, though access requires registration (free). |
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BRAD - British Rates and Data
For UK advertising this site offers access to rates for over 13,500 media outlets. Also provides data on activities of advertising agencies and leading advertisers. |
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Cision
Offers high-end and generally expensive services for aiding in media placement including Bacon's Media Directories that lists information on thousands of reporters and media outlets. But for colleges and universities they do offer packages for use by students that may be considerably more affordable. |
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ClickZ
Provides information, web statistics and articles for online advertising and marketing including articles on Internet advertising basics, email advertising, media buying and more. |
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DailyEarth
Offers an extensive listing and links to international newspapers. Also, has a nice feature that provides a map showing location of the city a newspaper covers. |
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Direct Marketing Glossary
Definitions for the field of direct marketing and direct mail. |
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Direct Marketing News
Website from the publishers of Direct Marketing Magazine contains industry news in multiple categories such as catalogs, circulation marketing, infomercials, and many more. |
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Gebbie Press: Media Links
Provides links to over 24,000, mostly US, media outlets including local TV stations, magazines, radio stations, and newspapers. Fee required. |
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GreatLists.com
This site offers a directory for locating business-to-business mailing lists. Includes searchable database of lists that can be broken down by industry. Also FAQs page offers useful information about using mailing lists. Note that once a list is found payment is required to obtain the list. |
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How Product Placement Works
Good detailed article on product placement that includes excellent examples. |
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IEG Sponsorship.com
A number of interesting resources at this consulting company site including a good sponsorship guide, news section, forum and even job information. Some areas though require registration (Free). |
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Interactive Advertising Bureau
Major online advertising trade group site has many resources including industry reports, ad design standards (including examples), glossary, and voluntary guidelines for those involved in online advertising. |
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Mailing and Fulfillment Service Association
National trade association for the mailing services industry. |
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Marketscan Essential Guide to Direct Marketing
This site offers several guides including a detailed guide for using direct marketing and especially direct mail. |
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MediaPost Directory
Offers extensive listing of outlets but must be a member (free) to gain access to directories. |
