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21 |
Mailing and Fulfillment Service Association
National trade association for the mailing services industry.
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22 |
Media Jumpstation
Easy-to-use search feature for locating, mostly US, media including consumer and trade magazines, television and radio programs, and newspapers.
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23 |
MediaFinder
Searchable and categorized directory of over 95,000 publications. Unfortunately, publication title and type is all that is available in the free search option. To get more detail, including website address, requires subscription or take this information and look it up in a search engine!
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24 |
MediaPost Directory
Offers extensive listing of outlets but must be a member (free) to gain access to directories.
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25 |
Microsoft Rich Media
While this is a promotional page describing the ad products Microsoft accepts on their sites, it does provide examples of many rich media ad formats.
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26 |
Mobile Marketing Association
While the name may conjure up images of advertisements on the sides of cars or trucks, in reality this association focuses on marketing via cell phone and other mobile and wireless devices. Site has access to articles, glossary, industry statistics and more for this emerging marketing channel.
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27 |
NewsLink
Good listing for finding newspaper, magazines, radio and television sites.
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28 |
Newspaper Association of America
Strong all-around site that offers information and statistics related to newspaper advertising, readership and other newspaper related marketing issues. NAA also operates a separate search site called NewsVoyager that contains links to a wide-range of US.and international newspapers. In some cases links can be found for specific sections of a newspaper.
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29 |
Nielsen
Well-known provider of television rating service also offers several other reports including product placement and media tracking.
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30 |
Product Placement
Article in Word document format that provides good basic understanding of product placement including providing a brief historical perspective.
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31 |
Product Placement News
Tracking company iTVX offers updates on news within the product placement industry as well as a glossary of terms
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32 |
Radio Audience Estimates
This is an outstanding collection of white papers (presented as chapters and in PDF format) that discusses in fine detail the research methods used to determine radio ratings. Research is commissioned by US National Public Radio.
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33 |
Radio-Locator
Search engine for locating radio stations throughout the world. Can search by geographic location, format, call letters and even by radio stations that offer Internet streaming.
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34 |
Reed Business Information
This publisher offers access to dozens of media kits for its extensive magazine and trade journal holdings. Most are business-to-business publications.
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35 |
SRDS
While this is a major for-fee provider of media rates and data for the advertising industry, this site contains a number of useful FREE resources with the best being a selection of Media Planning and Buying Calculators for determining CMP for various media and calculators for evaluating television ratings.
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36 |
Tutor2u - Sponsorship
Site has a good definition and examples of sponsorships as well as suggestions for developing sponsorship programs.
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37 |
U.S. Postal Service
Has several features that are of interest to direct mailers including some basic how-to articles and also a zip code look-up feature that returns zips based on city, state, and even company name entries.
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