|
19th Century Advertising
Harper's Weekly Magazine has gathered together a database containing over 40,000 advertisements that appeared from 1857-1871. Users must register to access the full database. Registration is free, however, it requires a static IP address which may be a problem for some. |
|
Advertising Age Timeline
Illustrated history of advertising from the first newspaper advertisement in 1704 to Internet ads of 1999. |
|
AMA - Statement of Ethics
Statement from American Marketing Association a leading U.S. trade association. |
|
BuzzWhack
Site dedicated to helping understand buzzwords used in popular culture including many marketing and advertising related buzzwords. |
|
CASRO - Ethics Code for Survey Research
The Council of American Survey Research Organization has a well presented Code of Standards and Ethics for Survey Research covering issue of interest to companies doing offline and online surveys. |
|
CataList
Allows for searching of over 60,000 public LISTSERV mailing lists. Information is compiled automatically so it may take some time to find real useful mailing lists. |
|
CIM - Code of Professional Standards, Ethics and Disciplinary Procedures
The Charter Institute of Marketing (U.K.) offers insight into marketing ethics in several documents. |
|
CMA - Code of Ethics and Standards of Practice
From Canadian Marketing Association the country's leading marketing trade association. |
|
Coca-Cola - Code of Business Conduct
Coke's conduct policy is available in 15 different languages. |
|
D'Arcy Collection at the University of Illinois
University of Illinois collection of nearly 2 million ads from 1880-1970. Online search is very limited (alpha index only) and access to ads is only available for those who visit the libary. The University also has an additional archive called the Woodward Collection which is even larger than D'Arcy but there is no apparent online search feature. |
|
DMA Corporate Responsibility Resource Center
The Direct Marketing Association offers several resources covering its ethics policy. |
|
Entrepreneur.com
Offers several articles covering the basics of marketing. |
|
Hartman Center for Sales, Advertising and Marketing History
Contains two excellent online resources, Ad Access and Emergence of Advertising in America, that deal with advertising history. Use search feature or look by category. Provides images, descriptions and timelines. |
|
History of Advertising Trust
UK-based educational archive with an extensive collection of advertising, marketing, retail, media and public relations material from 1800 to the present day. Located in Raveningham, Norwich. |
|
History of Marketing Thought
Excerpts from classic marketing text written by Robert Bartels that examines the very roots of marketing. While written on the academic side, it provides insight into early marketing development including marketing research, marketing management as well as early university level courses. |
|
MagPortal - Marketing and Sales
This site filters through over 160 online magazines or home pages for print magazines and provides links to current articles in marketing and sales. |
|
Marketing Dictionary
Alphabetic listing of marketing terms though not searchable. |
|
Marketing Glossary
From the Chartered Institute of Marketing (UK). |
|
MarketingProfs
This site has an extensive collection of articles with the best covering basic marketing and strategy. To access many items is free though requires registration. But to access premium content requires a fee. |
|
MMA - Code of Conduct for Mobile Marketing
The Mobile Marketing Association's code considers six major categories of conduct. |
