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21 |
Marketing Glossary
From the Chartered Institute of Marketing (UK).
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22 |
MarketingProfs
This site has an extensive collection of articles with the best covering basic marketing and strategy. To access many items is free though requires registration. But to access premium content requires a fee.
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MMA - Code of Conduct for Mobile Marketing
The Mobile Marketing Association's code considers six major categories of conduct.
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MSR - Code of Conduct
UK-based Market Research Society's code for its members.
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Multilevel Marketing Plans
Federal Trade Commission explanation of multilevel, network or matrix marketing methods.
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Museum of Broadcast Communications
While there is a lot going on at this museum related to television and radio, the most important thing for marketers and advertisers is access to an archivee of over 15,000 television programs, 4,000 radio programs, 12,000 television commercials, and 6,000 newscasts. Site claims to allow free searching though services is spotty at best.
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New Product Development Terms
While this site is mostly R&D and manufacturing focused, marketers will still find plenty of definitions that fit with what they do.
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New-List
Find information on over 8,000 online newsletters in this searchable directory.
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NewProductWorks
The real value here is not so much the website but in knowing that such a place exists. Located in Ann Arbor, Michigan this is essentially a museum for over 80,000 food, beverage, household and personal care products that have been introduced in the last 40 years. Useful from both an historical perspective and for new product design. However, don't except to be permitted to visit unless you are a potential customer for their consulting services.
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Onelook Dictionary and Glossary
This site offers a large number of links to sites that have dictionaries or glossaries for various business activities.
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P&G - Worldwide Business Conduct Manual
This long (64 pages) and glossy document (in PDF format) covers a lot of ground for how Procter & Gamble employees are expected to act.
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Present at the Creation
National Public Radio series from 2002 that offers audio reports and written material on the origins of a variety of items. Product coverage includes Monopoly, surfboards, Scrabble, Gumby and many more.
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PRSA - Ethics Resources
This Public Relations Society of America site not only includes their Code of Ethics statement but also other resources including case studies.
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Sales Glossary
List of terms used primarily in sales and CRM.
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35 |
Search Engine Dictionary
Very in-depth and well maintained list of search engine marketing terms.
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36 |
Search Engine Optimization & Marketing Glossary
Good to-the-point definitions for search engine marketing terms.
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37 |
Sears Archives
Good corporate history site of a major US retailer that is generally light on promotion. Unfortunately, the best part of early Sears history, the Sears Catalog, is discussed but does not contain any images which is a major shortfall of this site.
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Seven Steps to a Social Marketing Plan
The Canadian Health department offers a very in-depth tutorial for developing a marketing plan that, while aimed at health and medical organizations, can also be of value to others pursuing a social marketing agenda.
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Springwise
A blog-style site devoted to spotting trends as these emerge from around the world. The site allows so-called "spotters" to submit trends, so in some cases the trends presented appear to be part of a company's marketing campaign. But in many cases the trends are interesting, if not unique, and fun to read.
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The Glossarist
Has links to over 70 business glossary sites.
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