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MSR - Code of Conduct
UK-based Market Research Society's code for its members. |
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Multi-level Marketing Plans
Federal Trade Commission explanation of multilevel, network or matrix marketing methods. |
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Museum of Broadcast Communications
While there is a lot going on at this museum related to television and radio, the most important thing for marketers and advertisers is access to an archive of over 25,000 television programs, 4,000 radio programs, 12,000 television commercials, and 3,500 images. Access requires registration (free). |
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New-List
Find information on over 8,000 online newsletters in this searchable directory. |
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Non-Profit FAQs
This National Center for Charitable Statistics has a very extensive question and answer section that includes several marketing topics including coverage of basic marketing issues, not-for-profit advertising, direct mail and more. |
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P&G - Worldwide Business Conduct Manual
This long (64 pages) and glossy document (in PDF format) covers a lot of ground for how Procter & Gamble employees are expected to act. |
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Present at the Creation
National Public Radio series from 2002 that offers audio reports and written material on the origins of a variety of items. Product coverage includes Monopoly, surfboards, Scrabble, Gumby and many more. |
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PRSA - Ethics Resources
This Public Relations Society of America site not only includes their Code of Ethics statement but also other resources including case studies. |
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Sears Archives
Good corporate history site of a major US retailer that is generally light on promotion. Unfortunately, the best part of early Sears history, the Sears Catalog, is discussed but does not contain any images which is a major shortfall of this site. |
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Springwise
A blog-style site devoted to spotting trends as these emerge from around the world. The site allows so-called "spotters" to submit trends, so in some cases the trends presented appear to be part of a company's marketing campaign. But in many cases the trends are interesting, if not unique, and fun to read. |
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Trade Show Glossary
Terms of interest to those who may present or attend exhibits and trade shows. |
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tutor2u Marketing
Well done UK site directed at teachers and students that covers many of the basic concepts in marketing. Also includes quizzes on several topics, |
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WOMMA - Ethics Code
Statement from Word of Mouth Marketing Association a new trade group focused on viral marketing. |
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Yahoo! - Code of Ethics
This document in PDF format covers ethics and also how business will be done. |
