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Writing the Marketing Plan

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HowStuffWorks Tutorial

If you are looking for another site offering a plan tutorial try this one. While not as in-depth as the one offered on KnowThis.com, it does provide good basic coverage.

Sample Marketing Plans

While the company offering this site is primarily in the business of selling its planning software they do offer several marketing plan examples that may prove useful.

KnowThis: Marketing Basics Book

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KnowThis MB 2nd EditionKnowThis: Marketing Basics, 2nd Edition offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

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