New Marketing Mini-Case

Four Falls Coffee Company

Facing slower than expected sales growth, a small premium gourmet coffee company has set a goal of doubling sales within three years.  To achieve this goal, the company’s Product Manager believes a new marketing plan is needed.  The Product Manager is open to making changes, though a limited budget will require a carefully planned and possibly creative use of funds.

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Marketing Book

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics 3rd Edition

$30 for Print (336 pages)
$9.99 for eBook

KnowThis: Marketing Basics, 3rd Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on

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More Marketing Mini-Cases offers our own Marketing Mini-Cases covering a wide-range of marketing issues.

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