Announcing New Marketing Book

Targeting Markets Tutorial

  • KnowThis: Marketing Basics 3rd Edition

    NEW 2018 EDITION - NOW AVAILABLE
    $30 for Print     (336 pages)
    $9.99 for eBook

    KnowThis: Marketing Basics, 3rd Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com.

    Read more: KnowThis: Marketing Basics 3rd Edition

Latest Marketing Mini-Case

The Sleek Skier

The Sleek Skier Case Study

  • A marketer of high-end skiing attire has seen its business expand rapidly in just five years. However, consumer research indicates there may be much more potential than is being realized. The company’s president has instructed the marketing staff to analyze their business and develop a new plan with the goal of doubling sales within two years.
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