New Marketing Mini-Case
A social media startup focused on health care services is facing a crucial point as it tries to establish a niche in a market dominated by well-known competitors. Nearly two years after entering the market, the company’s founders are concerned. While the company has spent heavily on promotion, the number of users joining this new social media outlet have lagged. With funds running low and their financial backers growing restless, the company founders have limited time to grow their business.
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