KnowThis: Marketing Basics Book

Title: KnowThis: Marketing Basics, 5th Edition
Formats: Paperback – 7″ x 10″; Digital – eBook
Publisher: KnowThis LLC
Copyright: 2024
Print Page Length: 356
Price: $30 for paperback (BUY), $9.99 for eBook (BUY)

KnowThis: Marketing Basics, 5th Edition offers detailed coverage of essential marketing concepts. This very affordable book is written by a marketing professor and covers the same ground as much more expensive books while offering insights not found in other books. The new edition includes enhanced coverage of numerous new developments and how these affect marketing including the potential impact of artificial intelligence (AI), the effects of an unforeseen global pandemic, the implications of voice-activated assistants, the use of advanced payment systems, to name just a few. And new for this edition is the inclusion of 10 Marketing Case Studies covering multiple topics. The book is ideal for marketing professionals, students, educators, and anyone else who needs to know about marketing. Tap to Learn More.

In-Depth Marketing Tutorials

How to Write a Marketing Plan Part 1 Tutorial
Preparing a Market Study Tutorial
Planning for Marketing Research Tutorial
The Selling Process Tutorial