New Marketing Mini-Case

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A social media startup focused on health care services is facing a crucial point as it tries to establish a niche in a market dominated by well-known competitors. Nearly two years after entering the market, the company’s founders are concerned. While the company has spent heavily on promotion, the number of users joining this new social media outlet have lagged. With funds running low and their financial backers growing restless, the company founders have limited time to grow their business.

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Marketing Book

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics 3rd Edition

$30 for Print (336 pages)
$9.99 for eBook

KnowThis: Marketing Basics, 3rd Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on

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Marketing Mini-Cases offers our own Marketing Mini-Cases covering a wide-range of marketing issues.

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