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KnowThis: Marketing Basics Book

KnowThis: Marketing Basics 3rd Edition

$30 for Print (336 pages)
$9.99 for eBook

KnowThis: Marketing Basics, 3rd Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on

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Marketing Mini-Cases offers our own Marketing Mini-Cases covering a wide-range of marketing issues. Below is a list of our current offerings.

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