Marketing Book
KnowThis: Marketing Basics 4th Edition
$30 for Print (336 pages)
$9.99 for eBook
KnowThis: Marketing Basics, 4th Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. In addition, compared to the 3rd Edition, the 4th Edition:
- offers a special focus on how the COVID-19 pandemic impacted marketing
- contains over 20% new material
- updates or rewrites nearly 30% of previous edition
- presents over 60% new or completely updated references with many relating to COVID-19 issues
Case Book
$10 for Print (56 pages)
$6 for eBook
KnowThis: Marketing Case Studies
KnowThis: Marketing Case Studies continues our commitment to producing high quality, highly affordable marketing materials. In particular, this new case book offers a number of features for enhancing the learning experience of students and others new to the field of marketing. These features include:
- 10 marketing cases each covering multiple marketing topics
- material presented in these cases can apply to all types of businesses
- for educators, these cases work well for both in-class and out-of-class assignments
