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Pricing Decisions Tutorial

  • Retailing

    In this tutorial, we examine retailers as resellers of a marketer’s products. In terms of sales volume and number of employees, retailing is one of the largest sectors of most economies.

    We will see that retailing is quite diverse and marketers, who want to distribute through retailers, must be familiar with the differences that exist among different retail options.

    Read more: Retailing

Latest Marketing Mini-Case

The Sleek Skier

The Sleek Skier Case Study

  • A marketer of high-end skiing attire has seen its business expand rapidly in just five years. However, consumer research indicates there may be much more potential than is being realized. The company’s president has instructed the marketing staff to analyze their business and develop a new plan with the goal of doubling sales within two years.
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Marketing Book

Marketing Basics Book

  • KnowThis: Marketing Basics 2nd Edition

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    $30 for Print     (420 pages) or $9.99 for eBook

    KnowThis: Marketing Basics, 2nd Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com.

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