New Marketing Mini-Case

Visionary Health Products

Allison Myers, marketing manager for a small company in the dietary supplements market, cannot understand why product sales are not expanding despite the launch of the company’s first television advertising campaign. As she convenes a meeting with her marketing staff, Allison wonders if the ad was a mistake and whether it would have been wiser to spend the company’s limited marketing funds on other promotional methods.

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Marketing Book

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics 3rd Edition

$30 for Print (336 pages)
$9.99 for eBook

KnowThis: Marketing Basics, 3rd Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on

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