Marketing Basics 2nd Edition
KnowThis: Marketing Basics, 2nd Edition offers detailed coverage of essential marketing concepts and is produced as a direct response to many inquires from visitors to the website KnowThis.com. This book is written by a marketing professor and covers much of the same ground as found in much more expensive books. But it also provides insight not found in other publications and thus holds its own as a unique offering and not simply a remaking of other books.
With a retail price of only $30 for our paperback version, KnowThis: Marketing Basics, 2nd Edition is an exceptional value! (For a limited time save 20% off the list price when ordered through our online store. Click for details.)
We are able to maintain affordable pricing by using printing strategies and methods that reduce overall printing costs and inventory carrying costs. But be assured this book does not sacrifice quality.
Whether this book is used in the classroom to help students learn basic concepts or used outside the classroom to assist in professional marketing activities, readers will find the material to be comprehensive, relevant, and written in a way that is intended to bridge the gap that often exists between business practice and academic textbooks.
Title: KnowThis: Marketing Basics
Formats: Paperback - 6.69" x 9.61"; Digital eBook format
Publisher: KnowThis Media
Print Page Length: 420
Price: $30 for paperback, $9.99 for ebook
Information for Bookstores
How to Order
College and university bookstores located in the United States have the following options for purchasing (bookstores located in Canada and other countries should contact KnowThis Media for ordering and returns information):
Option #1: Purchase Using Credit Card through the KnowThis Media Online Store
About This Option: Bookstores can purchase through our online store by entering a acceptable credit card number.
Pricing: Discounts are available for bookstores ordering 10 or more copies. To obtain the discount a discount code must be entered. For discount amount and discount code please contact KnowThis Media.
Shipping Options and Cost: Bookstores ordering through the KnowThis Media Online Store are responsible for selecting their shipping option and are responsible for the shipping cost. The total shipping cost will depend on order volume and the shipping method selected. This cost will appear during the online ordering process and will be known prior to submitting the order. Expected arrival time of shipment will depend on the selected shipping option.
How to Order: Visit the KnowThis Media Online Store. When placing an order, make sure to enter the appropriate discount code if applicable.
Option #2: Purchase Using Purchase Order through KnowThis Media
About This Option: Bookstores may place orders using a purchase order, however, all purchase orders must be placed through KnowThis Media. Under this option books will be shipped by our distributor but an invoice will be sent to the bookstore by KnowThis Media.
Pricing: Discounts are available for bookstores ordering 10 or more copies. For discount amount and pricing quotes please contact KnowThis Media.
Shipping Options and Cost: Bookstores ordering directly through KnowThis Media must select a shipping option and are responsible for the shipping cost. The total shipping cost will depend on order volume and shipping method selected. This cost will be contained in the quoted order price. Expected arrival time of shipment will depend on the selected shipping option.
How to Order: Send an invoice via fax to 215-599-3760 (ISBN: 978-0982072219). Or contact KnowThis Media for more information on how to place an order using a purchase order.
Option #3: Purchase Using Credit Card through Amazon
About This Option: Purchases can be made through Amazon, the leading online bookseller.
Pricing: Discounts on Amazon.com purchases are entirely up to Amazon. Bookstores should submit inquiries to Amazon to determine whether a discount is available.
Shipping Options and Cost: Bookstores ordering through Amazon are subject to the shipping policies established by Amazon.
How to Order: To locate a particular book simply visit visit Amazon and search by book title or by ISBN.
What is the returns policy?
Returns are allowed for bookstores purchasing products using purchase Option #1 or Option #2. Returns for purchases made using Option #3 are subject to the policies established by Amazon.com.
For returns made through purchase Option #1 or Option #2, the following additional information applies:
- Request for returns must be made within 6 months of the original invoice/billing date.
- Returned product must be in saleable condition in order to obtain credit. Damaged product will be returned to our distributor who will send a replacement.
- Shipment cost for all returns are the responsibility of the bookstore. All returns must be shipped prepaid and must be traceable.
- Shipment must be made in packaging that sufficiently protects the contents from shipping damage. This includes using containers and packaging materials of adequate strength and size.
- Shipment must contain one packing list per container indicating quantity and titles returned.
- Include a copy of your original invoice. If a copy of the original invoice is not available the bookstore should contact KnowThis Media to request permission.
Where do I ship returns?
To obtain the shipping address for returns made through purchase Option #1 and Option #2 please contact KnowThis Media. To obtain the shipping address for purchase Option #3 you must contact Amazon.