NEW 2021 EDITION
KnowThis: Marketing Basics 4th Edition
KnowThis: Marketing Basics, 4th Edition offers detailed coverage of essential marketing concepts and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 60% new material not found on KnowThis.com. In addition, compared to the 3rd Edition, the 4th Edition:
- offers a special focus on how the COVID-19 pandemic impacted marketing
- contains over 20% new material
- updates or rewrites nearly 30% of previous edition
- presents over 60% new or completely updated references with many relating to COVID-19 issues
New Marketing Mini-Case
Allison Myers, marketing manager for a small company in the dietary supplements market, cannot understand why product sales are not expanding despite the launch of the company’s first television advertising campaign. As she convenes a meeting with her marketing staff, Allison wonders if the ad was a mistake and whether it would have been wiser to spend the company’s limited marketing funds on other promotional methods.
Top Marketing Tutorials
More Marketing Mini-Cases
KnowThis.com offers our own Marketing Mini-Cases covering a wide-range of marketing issues.